Tourism NSW has conducted research in Melbourne, Queensland, the ACT and regional NSW into visitors’ perceptions of 32 Sydney tourism precincts. Among the key findings of the study:
The top three precincts in terms of level of interest were Darling Harbour (61 per cent), The Rocks (58 per cent) and Chinatown/Haymarket (52 per cent)
There are opportunities for precincts to capitalise on return visitor numbers by providing updates on what’s new in their area
Some precincts need to highlight the ease and availability of public transport more effectively to foster greater visitor interest.
The survey also showed the top Sydney precincts named by respondents for a range of activities.
Shopping: Chinatown/Haymarket (34 per cent); Double Bay (32 per cent); Darling Harbour (27 per cent)
Food: Chinatown/Haymarket (55 per cent); The Rocks (36 per cent); Darling Harbour (33 per cent)
Beaches: Bondi (81 per cent); Palm Beach (65 per cent and 7 per cent mentioned Home & Away); Manly (62 per cent)
Art and Culture: The Rocks (13 per cent); Chinatown/Haymarket (12 per cent) and Newtown (9 per cent).
