Sydney joined Lady Gaga centre stage in a broadcast of the Queen of Pop’s recent concert at Sydney’s “Monster Town Hall”.
Destination NSW secured promotion of the city in a worldwide exclusive which aired last Friday on Channel 9, Channel V and GO in Australia and included web broadcast on Sydney Australia on Facebook, Take40Australia Online and News Limited websites.
Lady Gaga is a global phenomenon and the “Monster Hall” show was broadcast including iconic Sydney locations.
Destination NSW entered into a strategic partnership with MCM Media to showcase Sydney as Australia’s premier destination to appeal to younger travellers. The concert, at Sydney’s Town Hall on 13 July, was an exclusive event where tickets were won via Facebook.
The entire concert can be viewed on Destination NSW Facebook page at www.facebook.com/seesydney. As part of Destination NSW’s youth program, some of our celebrity supporters attended the concert such as Danny Clayton, Matilda Brown and Dan Hong. Footage of our supporters at the concert was also posted on Destination NSW’s Facebook page.
